Building Killer Facebook Content with Ella
Ready to create Facebook content that truly engages? With Ella by your side, you'll craft strategic, social content that resonates with your target audience. Let's transform your Facebook marketing approach!
Time Savings: ~10 hours per campaign!
Strategic Foundation: 6-8 hours → 1.5 hours
Creative Brief: 2 hours → 20 minutes
Content Sequence: 3 hours → 40 minutes
Review & Optimization: 1 hour → 15 minutes
What You'll Achieve
A strategically-grounded Facebook content plan
Perfect alignment between strategy and execution
Dramatically reduced content creation time (up to 75% faster!)
Higher social engagement through precise targeting
Before We Start
You'll need:
Access to your Ella account
Understanding of your social marketing goals
Existing marketing materials (helpful but not required)
Phase 1: Strategic Foundation (Using Strategy Builder Assistant)
Step 1: Start a New Conversation with the Strategy Builder
Select this from your list of Assistants at the top of your Ella screen.
Step 2: Create Brand Blueprints
(Skip this step if you have already done this.)
Positioning Statement Say or type in a new conversation: "Ella help me create a positioning statement for [Insert company name]" and Ella will:
Define Facebook target audience
Articulate key social benefits
Establish unique value proposition
Identify engaging proof points
Click on “Save Response” and add to your Client Folder.
Ideal Customer Profile (ICP) Say or type in the same conversation: "Ella, create an ICP"
Social demographics
Identify interest-based pain points
Social media engagement behaviors
Content interaction preferences
Click on “Save Response” and add to your Client Folder.
Brand Guidelines Say or type in the same conversation: "Develop brand guidelines"
Define casual yet authentic voice
Establish Facebook-specific messaging principles
Set visual content guidelines
Outline posting dos and don'ts
Click on “Save Response” and add to your Client Folder.
Value Proposition Canvas Say or type in the same conversation: "Create a value proposition canvas"
Articulate social benefits
Define unique differentiators
Establish social credibility markers
Align with community engagement perspectives
Click on “Save Response” and add to your Client Folder.
Customer Journey Map Say or type: "Map the ICP journey and call out where facebook could be best used"
Define awareness stage touchpoints
Map consideration phase interactions
Outline social engagement triggers
Identify Facebook interaction opportunities
Click on “Save Response” and add to your Client Folder.
Phase 2: Content Creation (Using Execution Assistant)
Step 1: Switch Assistants
Choose the button “Start a new conversation” and then choose "Execution" from the Assistant dropdown menu.
Step 2: Generate Creative Brief
Say or type in the conversation: "Create a Facebook content creative brief using our strategic documents"
Campaign objectives
Target audience insights
Key social messages
Tone and style
Facebook engagement metrics
Click on “Save Response” and add to your Client Folder or download
Step 3: Create Content Matrix
Say or type in the same conversation: "Create a content matrix for Facebook"
Define appropriate content types
Map content to social interests
Align with Facebook engagement objectives
Plan content distribution strategy
Click on “Save Response” and add to your Client Folder.
Step 4: Develop Content Sequence
Say or type: "Create a Facebook content sequence based on our creative brief"
Captivating headlines
Engaging, shareable content
Facebook-specific CTAs
A/B testing post variants
Click on “Save Response” and add to your Client Folder.
Step 5: Review and Optimize
Say or type: "Review this Facebook content for strategic alignment"
Message consistency
Brand alignment
Engagement potential
Facebook algorithm optimization
Click on “Save Response” and add to your Client Folder.
Pro Tips
Complete strategic documents before content creation
Use Strategy Builder for foundational work
Save all strategic documents for future campaigns
Leverage Ella's critic mode for final reviews
Common Pitfalls to Avoid
Skipping strategic preparation
Using inappropriate tools
Failing to save strategic files
Rushing the strategy phase
Remember: Ella is your social content elevator, designed to elevate your Facebook marketing while saving valuable time. Each step builds on the previous one, creating a solid foundation for success.
Need help? Just ask Ella to "explain this step in more detail" or "show me an example" at any point in the process.
Ready to transform your Facebook content? Let's get started! 🚀
