A Product List for Marketers

This matrix of product offerings for consulting or fractional marketers or small agencies is the start to thinking about what you offer your clients and what they will pay you for. Here are some marketing deliverables and thoughts on when to use each:

What do marketing clients pay for?

When to Use Each Deliverable

• New Market Entry: Focus on strategic planning, market research, and brand development to ensure a strong market presence.

• Growth Phase: Leverage digital marketing, content creation, and performance analytics to drive growth and optimize return on investment.

• Brand Repositioning: Utilize brand development and customer engagement strategies to redefine brand identity and enhance loyalty.

• Crisis Situations: Implement crisis management and strategic planning to safeguard brand reputation and ensure effective communication.

By using this matrix, fCMOs can align their service offerings with their clients' specific business situations, ensuring tailored, impactful strategies that meet diverse marketing needs.

Once your clients sign off on the proposal with these deliverables, you can use Ella to help you create them all.